Team empowerment
Sector
Technology, Media & Telecom
Technology, Media & Telecom
Type of service
Building Capabilities
Building Capabilities
Organizational ChangeWorkshop
The Challenge
Hatch Studio supported a multinational digital product company in an internal design organization project. They needed support in empowering their UXR and UXD teams to identify areas for future improvement, particularly in how challenges are framed, research is designed and conducted and insights are shared within the organization.
Our collaboration involved 4 sessions with 8 to 10 team members in which we delved into their current process, their opportunity areas and conducted hands-on exercises using a real challenge from their organization. Through this collaboration, Hatch Studio played a crucial role in providing the teams with a clear process, a tool box for the future and new communication strategies between them and their internal and external stakeholders.
Our Approach
1
We conducted 4 half day sessions in which we worked on 4 topics:
- Setting up research studies, understanding how to frame challenges and develop the right methodology
- Synthesis, uncovering insights and sharing them internally
- How to conduct usability testing and implementing feedback in product design
- How to carry out surveys and when to use which methodology
2
Practice and Teamwork
During the sessions we switched from theory to practice and teamwork. We faced the team with real challenges from their organization and helped them navigate the process while guiding them and providing best practices.
3
Improve internal process
Besides the Workshops itself, we delivered templates to be used in the future by the team, in order to simplify and professionalize their internal processes.
Outcomes
Building Expertise and Process Standardization
Strategic Outcome: Establishing a Foundation for Scalable Growth and Innovation
Empowering with Confidence: The team has not only acquired advanced research methodologies but also systematized them into a structured process. This foundation allows for scalable growth, ensuring that future projects are approached with confidence and consistency. By establishing best practices and a clear understanding of when to deploy specific methodologies, the company is positioned to handle increasingly complex challenges and innovate with agility.
Enhancing Analytical Rigor and Business Alignment
Strategic Outcome: Informed Decision-Making and Competitive Edge
Data-Driven Insights: The focus on thorough analysis and impactful result presentation ensures that all insights are not only actionable but also align with both user needs and client's business objectives. This alignment drives strategic decision-making, ensuring that research outcomes contribute directly to enhancing customer satisfaction and achieving business growth. By embedding these practices, the client strengthens its competitive edge, leveraging data to anticipate market trends and user behaviors effectively.
Strengthening Team Dynamics and Communication
Strategic Outcome: Enhanced Collaboration and Organizational Cohesion
Optimizing Team and Stakeholder Engagement: The structured approach to team roles, communication channels, and stakeholder alignment sessions fosters a culture of collaboration and transparency. This empowerment of the team enhances their ability to innovate and execute projects efficiently, ensuring all stakeholders are aligned with the company’s strategic goals. The clear communication strategies developed will also enhance cross-departmental collaboration, leading to a more cohesive and agile organization.
Strategic Outcome: Establishing a Foundation for Scalable Growth and Innovation
Empowering with Confidence: The team has not only acquired advanced research methodologies but also systematized them into a structured process. This foundation allows for scalable growth, ensuring that future projects are approached with confidence and consistency. By establishing best practices and a clear understanding of when to deploy specific methodologies, the company is positioned to handle increasingly complex challenges and innovate with agility.
Enhancing Analytical Rigor and Business Alignment
Strategic Outcome: Informed Decision-Making and Competitive Edge
Data-Driven Insights: The focus on thorough analysis and impactful result presentation ensures that all insights are not only actionable but also align with both user needs and client's business objectives. This alignment drives strategic decision-making, ensuring that research outcomes contribute directly to enhancing customer satisfaction and achieving business growth. By embedding these practices, the client strengthens its competitive edge, leveraging data to anticipate market trends and user behaviors effectively.
Strengthening Team Dynamics and Communication
Strategic Outcome: Enhanced Collaboration and Organizational Cohesion
Optimizing Team and Stakeholder Engagement: The structured approach to team roles, communication channels, and stakeholder alignment sessions fosters a culture of collaboration and transparency. This empowerment of the team enhances their ability to innovate and execute projects efficiently, ensuring all stakeholders are aligned with the company’s strategic goals. The clear communication strategies developed will also enhance cross-departmental collaboration, leading to a more cohesive and agile organization.
